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MSC Magnifica Summer Video

  • Rachel Collazo

MSC Cruises was looking for a new video campaign targeting families and what they look for in children led holidays. Their objectives were to increase awareness of their offering on the Magnifica, increase website traffic and registrations. Not only did I come up with the video concept, which I pitched to MSC, but I was an integral part of the social media strategy as the lead consultant for MSC and their marketing team.

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