About me

Results-focused social media marketing manager with a specialisation in developing and executing succesful social media strategies and campaigns. My ability to combine different marketing disciplines (data insights, social media, outreach, and content creation) allows me to create effective social campaigns for B2B and B2C brands. With a thorough understanding of social media, content marketing, customer engagement, and community building strategies, I help brands increase their social footprint and brand awareness whilst staying on the pulse and front of mind.

QuestionsProjectsExperienceTeam

Projects

• 1

  MSC Magnifica Summer VideoMSC Cruises was looking for a new video campaign targeting families and what they look for in children led holidays. Their objectives were to increase awareness of their offering on the Magnifica, increase website traffic and registrations. Not only did I come up with the video concept, which I pitched to MSC, but I was an integral part of the social media strategy as the lead consultant for MSC and their marketing team.

Work history

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Sr Social AnalystLinkfluence Ltd
Feb 2019London, United KingdomFull Time
Used social data analysis and tools to help brands make informed business decisions. I conduct social listening analysis to assist brands in understanding industry and competitive landscape, audience, equity, campaign impact, markets and other objectives
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Social Media ManagerAxonn Media
Jun 2016 - Jan 2019London, United KingdomFull Time
Delivered effective, results-driven social media services for brands. Responsible for developing and executing social media strategies and campaigns, community management, communications strategies, and social listening research. Executed, optimised and reported on social advertising activation. Also managed social media channels while growing, maintaining and engaging the brand communities.

Skills

• Social Media Advertising
• Social Media Management
• Social Media Marketing
• Social Activation
• Community Management
• Social Listening
• Brand Analysis
• Facebook ADS
• Linkedin Advertising
• Content Marketing

Education

MastersGoldsmiths, University of London
Sep 2014London, United Kingdom
M.A Media and Communication