MTC Season 2016

  • Emma Barrett
Art direction and design of the 2016 program for Melbourne Theatre Company. This season heralded a new approach for their season collateral. It was a huge and immersive undertaking. A new brochure design was created, including new typefaces and firming up the brand identity guidelines. 12 shows required bespoke key art imagery. The design and visual language was up levelled to reflect its position as a premium product. Posters, flyers, and visual guidelines were created for the brand moving forward and also for its entire 2016 season.