TV. DIGITAL. PRINT. In collaboration with Canadian artist Andrew Pommier, the MTV 'Break out the Pack' identity campaign was born. Drawing on Andrew's clean drawing style and unique ‘funny because it is sad’ perspective, I devised the idea of setting his misfit animal costume characters in everyday situations. Where in their own way, they have broken free of the mundanes of life by standing out from the crowd. In essence, this idea aligns with the values of MTV, a brand that likes to 'Break out of the Pack'.