MTV CRIBS ITALIA 2023: 360° CAMPAIGN

MTV CRIBS is a well known franchise of MTV which features tours of the private homes of celebrities. This season, MTV Italy not only brought the fans in v.i.p. mansions but also in exclusive locations like catwalks, studio recordings and Casa Inter with exclusive access to the football players behind the scene. To depict this all access vibe we used the element of the keyhole: this element drives home the idea that we’re opening doors.