Sr. Creative Director at Paramount EMEA and Asia (previosuly ViacomCBS EMEAA) for the Youth & Music brands, specialised in managing and supervising the on-air creative teams based in Milan/ Madrid/ Berlin/ Amsterdam/ Warsaw.
Expert in brand development, conceiving and overseeing brand campaigns, promos and sizzle reels; strategic planning skills, working in team, couching team, problem solving and good project manager knowledge. Music consultancy.
Projects
- MTV FRENCHIE SHOREWhen the fun is "imported from Jersey" is always a garantee of real fun, drama and eccess. To celebrate the arrival of the Shore in France, one of the most successful frenchise of MTV | Paramount of all times, we decided to pay a tribute to the iconic MTV JERSEY SHORE and the results were outstanding: Number 1° MTV show since 2021 More than 49K million video views 905K interactions
- MTV CRIBS ITALIA 2023: 360° CAMPAIGNMTV CRIBS is a well known franchise of MTV which features tours of the private homes of celebrities. This season, MTV Italy not only brought the fans in v.i.p. mansions but also in exclusive locations like catwalks, studio recordings and Casa Inter with exclusive access to the football players behind the scene. To depict this all access vibe we used the element of the keyhole: this element drives home the idea that we’re opening doors.
- MTV ITALIA: ARE YOU THE ONE? 360° CAMPAIGN2023 started with this question: how to promote the very first season of this well known MTV franchise so popular in the world but so little famous in Italy. As creative team, we focused on the host of the show who is the "puppets master" of the show plot and who helped the contestant in finding the real love and winning a lot of money too.
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Work history
Sr. Creative DirectorParamount International
Milan, ItalyFull Time
Skills
- Brief Analysis
- Creative Direction
- Creative Writing
- Advertising Shoots
- Teamworking
- Client Managing
Education
U
U
DegreeUniversità degli Studi di Milano
- Milan, Italy