MTV MUSIC WEEK DUSSELDORF 2022

The aim of the project was to create an identity and design package for the MTV Music Week Dusseldorf 2022. 9 days of branded local events that lead up to the main show: the MTV EMAs. The design had to to have multi-platform flexibility to promote and build a vibe for every aspect of the event: onair, merchandising, website, socials, OTG and more. The concept had to incorporate the characteristics of the host city Düsseldorf and provide a look&feel that pushed a “by locals, for locals” feeling. We deconstructed the most iconic elements that represented all the unique characteristics of the city; creating a beautifully chaotic mix of visual elements that worked harmoniously in one functional and flexible design package. Client: Paramount Networks Brand: MTV Sr Creative Director: Emanuela Denti Creative Director: René Olivo Creative Project manager: Friederike Schwind Marketing Manager: Joseanna Lammers Sr Director Marketing: Vivien Hanumanthiah VP Brand Strategy: Bettina Vogel Agency: Pink Salt creative concept/ design & art direction: Sebastian Onufszak Animation: Giorgio Schwartz agency CD: Beatrice Cardile agency producer: Anna Caregnato