MTV MUSIC WEEK DUSSELDORF 2022
The aim of the project was to create an identity and design package for the MTV Music Week Dusseldorf 2022.
9 days of branded local events that lead up to the main show: the MTV EMAs.
The design had to to have multi-platform flexibility to promote and build a vibe for every aspect of the event: onair, merchandising, website, socials, OTG and more.
The concept had to incorporate the characteristics of the host city Düsseldorf and provide a look&feel that pushed a “by locals, for locals” feeling.
We deconstructed the most iconic elements that represented all the unique characteristics of the city; creating a beautifully chaotic mix of visual elements that worked harmoniously in one functional and flexible design package.
Client: Paramount Networks
Sr Creative Director: Emanuela Denti
Creative Director: René Olivo
Creative Project manager: Friederike Schwind
Marketing Manager: Joseanna Lammers
Sr Director Marketing: Vivien Hanumanthiah
VP Brand Strategy: Bettina Vogel
Agency: Pink Salt
creative concept/ design & art direction: Sebastian Onufszak
Animation: Giorgio Schwartz
agency CD: Beatrice Cardile
agency producer: Anna Caregnato