Multi-channel brand campaign

  • Joseph Melton

Xero does the work for you and gives you free time to do other things. OOH Press Bus Sides Digital OOH Radio Impact: 28% uplift in brand recognition Orgs increased YoY by +66% Trials increased YoY by +39% Motivation Impact ● Xero improved significantly as a brand people would consider switching ● 14% to 27% in London ● 73% said the adverts improved their opinion of Xero The rational response was strong, particularly relevance. Amongst those who were curious, three quarters claimed to have investigated Xero. The ads succeed in being disruptive and cutting through.