Multifunctional Brand

This project was about developing brand material for a hypothetical multi-functional fashion brand, that focuses on sustainable fashion solutions. Here I made a multifunctional top and skirt which can be worn in multiple different ways to create different outfits. This was then communicated through the POS items as the lookbook was a spilt flipbook so the customer can visually match the different styles together. The second brand book was an infinite origami book that continually shows a different image so highlight the infinite different ways to style one outfit.