Projects
- Visual Story Telling Traineeship - Magnum Photos & Create Jobs - The Idolisation Of FashionLondon is the hub of the fashion industry, a place where people dedicate their lives to pursuing this idolised career. The photographer began her journey chasing the allure of fashion and the art form of clothing. Her own personal journey has opened her eyes to the fragmented reality of this industry where creativity is intertwined with idolisation, nepotism and the challenges of femininity. The angelic studio imagery references perfection and fantasy whilst the manual interruption of weaving
- Dudus Collection PhotosThe collection is based on a Jamaican drug-lord 'Dudus.' Paradoxically at the time of Dudus' arrest, he was caught disguised as a woman, contradictory to the typical hyper-masculine stereotype of a black drug dealer. As Dudus had been an influential figure amongst Kingston, Jamaica this sparked a new sense of style amongst young black men, liberalising the common societal constraints of masculinity. The set design was styled in the theme of a typical working-class Jamaican home, inspiration ta
- Multifunctional BrandThis project was about developing brand material for a hypothetical multi-functional fashion brand, that focuses on sustainable fashion solutions. Here I made a multifunctional top and skirt which can be worn in multiple different ways to create different outfits. This was then communicated through the POS items as the lookbook was a spilt flipbook so the customer can visually match the different styles together. The second brand book was an infinite origami book that continually shows a dif
Work history
Magnum Photos traineeshipCreate Jobs
London, United KingdomInternship
Responded from a live breif from ‘It’s nice that.’
Lectures, seminars and critiques with career professionals
Final exhibtion
Magazine, poster and graphics sessions with TATE and Blk in the day
Fashion Product DeveloperAdidas Group
Herzogenaurach, GermanyInternship
Developing products for Originals, Athletics and Neo ‘fast- development’ collections using FLEX PLM.
Involvement in the celebrity collaboration ‘packs’ including Stormzy and Pharrell Williams collections.
Assisting the ‘Brand Design’ team on the future concepts.
Translating and editing the design tech packs on Illustrator before sending to the manufacturers.
Training in the Adidas ‘Makerlab’ on 3D software,Illustrator, Art Direction, Graphic design, and Brand Design
Supporting the Material developer and assisting in regular fittings.
Regularly using systems and applications such as FLEX PLM, Excel, Illustrator, Photoshop, InDesign and Office 360.
Moved independently to Nuremberg in Germany.
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Skills
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Abode Premiere
- Adobe After Effects
- Adobe Lightroom
- Sketchup
- Capture One Pro
- Photography
Education
1st (Hons) BA Fashion Buying Management University of Westminster
London, United Kingdom