Create Jobs

A New Direction's platform for young creatives in London


Projects credited in


We're transforming London’s workforce by supporting and developing individuals who are under-represented in the creative and digital industries. Our vision is for a dynamic and diverse creative workforce. Although London’s creative sector is booming, we have reached a critical tipping point where access to opportunity is impenetrable to those that don’t have experience, skill-sets and connections. Since 2011, we have been responding to aspiring creatives and employer needs by co-designing training programmes, brokering job opportunities and developing networks. By 2030, we will have supported the next generation of talent into 40,000 new jobs. What we do Training Programmes - We co-design industry based training with top employers Opportunities - We help young creatives in to paid employment Connections - We connect talent to mentors and peers. Why what we do matters - 1 in 6 jobs in London is in the creative industries - £91.8bn is generated for the UK economy per year - 796,000 jobs exist in the creative economy - Diversity in the creative workforce - In 2016, only 5% of jobs in London’s creative economy held by people from less-advantaged socio-economic groups - According to GLA Economics research, women in the creative economy face an hourly pay gap of £4.66 compared to £1.92 for women in the non-creative economy. - Number of jobs filled by people from BAME ethnicity groups increased by 36% in London’s creative economy 2012-16 However, still fewer women (35% compared to 44%) and people from BAME backgrounds (23.4% compared to 33%) working in creative economy than wider economy. - In England only 12% of workers classify themselves as disabled. Create Jobs is delivered by A New Direction, a not-for-profit organisation that exists to ensure that all children and young people in London can develop their creativity and play an active part in the culture and heritage of the city. The programme was founded in 2011 by A New Direction and Create London, with the joint ambition of working together to address the disconnect between post-16 education and training, and employment. Create Jobs is now delivered by A New Direction, with Create London continuing its support through the Create Jobs Advisory Group.



Impact Award Finalist


D&AD logo

People who have worked with Create Jobs