Projects credited in
- Life's for Sharing - T-Mobile Dance YouTube CampaignFirst UK YouTube campaign to go live with a call to action from a TV ad. Won numerous awards for T-Mobile and the creative agency. I managed the campaign from a Google / YouTube perspective from initial sales to the technical execution to get it live for the ad break during Big Brother on a Friday night.
- Creativity Works: Creative Media Campaigns 2018Creativity Works: Creative Media Campaigns was a 4-week intensive industry led course co-designed by Create Jobs with Kati Russell (The Girlhood), delivered in partnership with MediaCom, Ogilvy, Wieden + Kennedy and Commercial Break. The programme worked with a talented group of 15 young, diverse Londoners to equip them with the connections, skills and knowledge to progress in their careers in content production and campaign creation for the advertising and content space. The course included ma4
- BUD LIGHT SXSWWorking with MediaCom for Bud Light, Novalia created 4 interactive installations around Austin Texas for SXSW Music and Interactive 2016. The installations showcased how Bud Light champions both new music and innovation as one of the main sponsors at SXSW and curator of the Bud Light House. Novalia were commissioned to create a different installation in a variety of locations around the city- A 20 ft wall at the Austin Convention Centre, two installations in the VIP Lounge at the Bud Light House and a 50 ft playable wall on Brazos Street. Each playable wall allowed guests and attendees to remix music from artists such as X Ambassadors, Aluna George, Jack Garrett and Zedd. Touching the hotspots on the walls triggered a bluetooth MIDI signal to be sent into Ableton, launching and layering up loops, beats, vocals and individual instruments. Each installation included hundreds of touchpoints, allowing users to create their own unique remix through touching different combinations of hotspots, or collaborate together to create music. Users were able to listen wirelessly either through integrated speakers or through silent disco headphones, switching between three channels to listen to different live mixes. Novalia designed and produced the project in collaboration with MediaCom from concept and creative to music production, build and execution, using patented technology to create an immersive experiential environment. See more here.
- MediaCom Apprenticeship Scheme 18-24 Year OldsOne of Karen’s proudest achievements is creating and launching MediaCom’s Apprenticeship Scheme for 18-24 year olds, working with Tim Campbell, MBE and The National Apprenticeship Service. This is helping to fulfil a personal lifelong passion to find, discover and mentor talent from all backgrounds and classes in order for them to get a foot in the door of The Advertising Industry. The Apprenticeship scheme is the first government approved scheme for any media agency in the UK, working with Ou