Flipside is a ground-breaking, industry-led talent training and development programme in digital product design.

Through Flipside, we are working with top agencies to address the serious lack of diversity in London’s digital economy, and provide opportunities for unemployed or underemployed young people aged 18-25 year olds from Newham, Tower Hamlets, Hackney and Waltham Forest.

12 talented young people from groups traditionally underrepresented in the digital industry, are taking part in a ground-breaking three month training course designed to be experiential, practical, collaborative and broad, with the aim for them to become digital pioneers of the future, sending a signal to industry to urgently update its approach to diversity and inclusivity in the workforce.

The programme is a collaboration between A New Directionand the Skills Lab with funding and support from the London Legacy Development Corporation (LLDC).

Learners receive world-class insights and training delivered by four founding agencies (Beyond, Made by Many, Sennep, ustwo) and five new delivery agencies joining for this 2nd round (BIO Agency, Designit, Pixeled Eggs, Reading Roomand This Place). Hobs 3D is a host partner.
Now running in its second year, Flipside was a finalist in D&AD’s Impact Awards in 2018.

Participants get:

  • 3 months of exclusive hands-on training led by some of the best digital agencies in the world
  • Live group projects to build their portfolios
  • A rotating programme with multiple agencies to learn and network with
  • A guaranteed interview for a number of paid placements for those who complete
  • An industry mentor to support you in achieving your goals
  • A training bursary of £200 per week to cover travel, food expenses and a bit extra for the duration of training (up to £2500 for the duration)

The programme aims to:

  1. Train young East Londoners to become digital pioneers- setting them up for success in an ever-changing industry, equipping them with the mindsets, skills and behaviours that allow them to adapt and see opportunities where others might see barriers.
  2. Address the serious lack of diversity in the sector -providing opportunities for talented young people from groups traditionally underrepresented in the digital industry, including: non-graduates, women and non-binary people, people from Black, Asian and ethnic minority backgrounds, and deaf, disabled and neuro-diverse people.
  3. Create the ripple that becomes the wave - through Flipside we want to have a wide and tangible impact in terms of diversifying the wider industry. We will share what we learn with industry to HR practices in London's digital industries, changing mind-sets and opening up more opportunities for talented and diverse young people to enter the industry.
‘There are thousands of jobs in creative and digital technologies coming to Queen Elizabeth Olympic Park and the surrounding area in the next few years and we want to make sure that local young people have the skills and experience to take advantage of these fantastic opportunities. We are delighted to carry on working with these cutting-edge creative digital agencies to offer young east Londoners the opportunity to develop these skills.’
Paul Brickell, Executive Director of Regeneration and Community Partnerships, LLDC (London Legacy Development Corporation).
‘Flipside really leads the way in addressing the skills gap in the digital industry, and the wider diversity crisis that is an unfortunate reality in this sector. We are giving world-class training and first rate opportunities to those who are under-represented - giving them a voice, and saying that it’s not acceptable to be overlooking this untapped pool of talent any longer. At scale, this has the potential to really change industry.’
Oliver Benjamin, Director of Employment and Skills, A New Direction.
“This has been a life changing experience for me. Flipside has given me life-long skills and different ways of looking at the world of design. My eyes have been open to the design industry and I’m more aware of myself. I learned so much and I’m grateful.”
Abeke Popoola, Flipside Trainee (Round one, 2018).
Find out more at:

Project Tags


  • Reading Room Ltd logo

    Reading Room Ltd

    • Publishing
  • ustwo logo


    • Design
  • The BIO Agency logo

    The BIO Agency

    • Design
  • Made by Many logo

    Made by Many

    • Design
  • Sennep logo


    • Design
  • Designit logo


    • Design
  • Q

    Queen Elizabeth Olympic Park

    • H

      Hobs 3D

      • This Place logo

        This Place

        • Design
      • p

        pixeled eggs

        • T

          The Skills Lab