Selected as one of 15 to take part in an industry-led creative advertising traineeship, co-designed by Create Jobs with Kati Russell (The Girlhood).
A brief was set by Time to Change to get young people more engaged with mental health.
Create Jobs Website: https://www.createjobslondon.org/creativity-works/creative-media-campaigns
This project culminated in delivering a professional pitch back to leading agency representatives from Wieden + Kennedy, The Pop Up Agency and Grey London, Unruly, MediaCom and more.
Graphic Designer: Obinna
Creative: Jimi Alli
I worked with a creative-led team that created transformative, innovative and culturally potent content. We pitched two ideas to Time To Change, offering tier stages to expand their campaign depending on the available budget and reach.
It was during this traineeship that I was able to develop my ideation techniques and my understanding of advertising campaigns.
This programme also included industry-led masterclasses and taking part in practical skills workshops.