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I am a talented and results-driven marketer with cross-industry experience in multi-channel campaign management, with experience of the full marketing mix.
IQPC Exchange is a global events company specialising in unique B2B invitation only events for senior executives Solely responsible for the event marketing strategy of eleven annual large scale corporate events across the UK, Europe and US to drive lead generation for the sales team, from the research, analysis to the implementation. These ranged from new products to mature topic areas including digital transformation, digital marketing, big data, financial services, legal and laboratory informatics. Key responsibilities and skills: •Direct generation of qualified leads to support sponsorship and delegate revenue through research, analysis, planning and strategy, budgeting, execution and performance management of multichannel marketing plans •Training of junior marketing team members and interns •Creation of innovative content aligned with the event key topic areas and industry pain points to engage the target audience and to support the conversion of prospects to customers •Meeting KPIs by driving new business leads through the implementation and execution of a fully integrated marketing strategy •Development of strategic partnerships and relationships with media and research outlets •Timely implementation and execution of marketing campaigns across a variety of platforms (social media, LinkedIn PPC, Facebook PPC, Google display PPC, free and paid for press releases, internal and external emails, banners [creation and distribution], free and paid for diary listings, affiliate and influencer marketing) •Ability to innovate and generate new and fresh ideas, critical when marketing repeat events and events with a similar portfolio or when there is a crossover of audience •Onsite delivery of interviews, content creation, testimonials and audience engagement Achievements: •Current top team earner, responsible for 73% of the total marketing revenue generated in 2017 •Nominated and shortlisted top 3 “Marketer of the Year” 2016 •Average 35% increase on delegate revenue YoY across event portfolio •Increased external activity through media partnerships by 500% •Credited with “serious business acumen beyond [my] role” taking active role in cross-departmental training and marketing activity