MULTISENSORY FIREWORKS -
EMBANKMENT, NEW YEARS EVE 2013 / 2014
Bompas & Parr worked with Vodafone, in partnership with the Mayor of London, to create the world’s first mutli-sensory firework display for London’s New Year’s Eve.
Visitors watching London’s fireworks between Westminster Bridge and Hungerford Bridge got to experience a total sensory assault with the different coloured fireworks matched to fruity flavours. So as red pyrotechnics exploded in the sky, the city was engulfed in a strawberry flavoured cloud.