MultiStoryMedia is a subsidiary of ITV and one of the biggest providers of factual entertainment in the UK, semi-independent of ITV it creates, develops and produces programming that is distributed globally and across all platforms. Working directly with the ITV teams in London and Media City (Salford) I developed a new name, identity and brand story. The entire project took approximately 6 months. I then worked closely with ITV Brand and generated content, media and assets across all internal, external and social media applications.