Following on from the successful multi-channel brand campaign ‘Help You Find Healthy’ in 2012, in September we launched our latest brand campaign for Bupa, ‘Our focus is your health’. The campaign highlights that Bupa – unlike other insurers – is focused on healthcare and, as a company with no shareholders, does everything in the best interests of its customers.
The campaign features children painting a picture of their ideal healthcare company and vision of healthcare, illustrating Bupa’s wide range of services on offer.
We also produced online banners, press and a landing page for the campaign, which can be viewed at ourfocus.bupa.co.uk