Museum of Childhood Campaign

Challenge Increase footfall during December, a period of traditionally low visitor numbers. Insight Children don't take much convincing to visit a museum full of toys but actually there's a lot for the parents too. All the toys you loved as a child are under one roof and before long you can find yourself being swept away on a wave of nostalgia. Idea Relive your childhood. Entertainment Works Our brand campaign was the first in the V&A Museum Of Childhood's history. Tower Hamlets Council were so impressed by the campaign they gave the museum prominent poster sites around the borough free of charge. It led to a 15% increase in visitor numbers and also helped make us the most awarded UK art director and copywriter in The Gunn Report that year. Illustrations by Pâté.