Mike brings almost 25 years of experience from the world of digital, design, branding, marketing and advertising. Previously he was the Executive Creative Director at Brave, The&Partnership and Toaster (Google Creative Lab's partner). As a creative Mike has also worked at AMV BBDO, TBWA, Google Creative Lab, Wieden + Kennedy and Adam and EVE DDB. Mike was named the number 1 English Creative in The GUNN Report 2009 and was the youngest member of the AMV board aged 27. His industry accolades include being recognised over 130 times by the D&AD, One Show, Campaign Big, BTAA, Clios, Cannes Lions, London International Advertising and The Creative Circle awards. Mike has judged at the D&AD Awards and The Creative Circle Gold Jury. Mike has won pitches for Nissan, Adidas, BT, BBC, Amazon Prime, Think with Google and Pernod Ricard. Mike currently mentors at the School Of Communication Arts 2.0 where he has worked with over 100 young creatives over the last three years. Helping them win multiple New Blood Awards, Cream places and placements in the industry. Mike is always looking to work with new people doing pioneering work where he can pass on his knowledge and learn from a team of like-minded folks. Mike likes green jumpers.
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- Muller Wunderful Stuff.Challenge Müller has high awareness but low front of mind awareness. We need to differentiate Müller yogurts from the competition whilst still talking about taste and make them stand for something. Insight Müller have a great untold story. They don't do plain and mundane. Instead they take plain stuff (rice,yogurt,milk) and stir in wonderful stuff (toffee hoops, strawberry jam etc) to create magical taste sensations. They best way to engage our target audience, (which is pretty much everyone)
- John Smith's Commemorative PlateChallenge Leverage the huge buzz around the royal wedding. Insight Our target audience most definitely isn't interested in all the pomp of a royal wedding but they certainly are interested in the national bank holiday that came with it. Idea The British love a lavish bone china commemorative plate, especially for a royal wedding. So we gave them one. However, in typical No Nonsense style our plate was made out of paper and celebrated the day off. Not the poncy wedding. As well as posters, p
- Museum of Childhood CampaignChallenge Increase footfall during December, a period of traditionally low visitor numbers. Insight Children don't take much convincing to visit a museum full of toys but actually there's a lot for the parents too. All the toys you loved as a child are under one roof and before long you can find yourself being swept away on a wave of nostalgia. Idea Relive your childhood. Entertainment Works Our brand campaign was the first in the V&A Museum Of Childhood's history. Tower Hamlets Council w
- Doritos 'Alan'.Challenge Launch Doritos Guitar Hero and Xbox on-pack promotion and reinforce their position as the perfect snack for a 'big night in'. Insight Now anyone can be a rock star. Idea We turned a 30 second TV brief into a 4 minute rock promo and fully integrated campaign. The song told the story of Alan, a boy born with a rock star dream that goes unfulfilled his whole life until he wins the Doritos on-pack promotion. Entertainment Works 'Alan' become Doritos most successful promotion ever wi
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Faculty MentorSCA 2.0
London, United KingdomPart Time
Helping over 100 brilliant students spark, win New Blood Pencils, Places in CREAM and jobs in the industry.
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- Creative Direction
- Creative Consultancy
- Creative Concepting
- Digital Advertising
- Digital Innovation
- Idea Generation
Various International awards.AMV BBDOCreative Circle : 4 Gold, 11 Silver, 13 Bronze, 15 In book. National Television Awards - People's Favourite TV Ad three years in a row. The Clios: 2 Gold, 1 Silver, 1 Bronze, 9 Finalists. Kinsale: 4 Gold, 13 Silver, 4 Bronze, 3 Finalist. D&AD: 1 Yellow Pencil, 1 White Pencil, 30 x In book in 9 categories. Cannes: 4 Silver Lions, 1 Bronze Lion, 19 Finalist. The One Show: 13 Merits. The One design: Six merits. The One Show Interactive: 1 Silver pencil, 1 Merit The One show Entertainment: 1 Merit. Webbys: 1 Nomination. LIAA: 2 Gold, 2 Silver, 1 Bronze, 2 Finalist. The Art Directors Club: 5 x Merit. NY Festival Awards: 2 Bronzes. Eurobest 5 Bronze. BTAA: 1 Gold, 1 Silver, 1 Bronze, 6 Diplomas.