Doritos 'Alan'.

Challenge Launch Doritos Guitar Hero and Xbox on-pack promotion and reinforce their position as the perfect snack for a 'big night in'. Insight Now anyone can be a rock star. Idea We turned a 30 second TV brief into a 4 minute rock promo and fully integrated campaign. The song told the story of Alan, a boy born with a rock star dream that goes unfulfilled his whole life until he wins the Doritos on-pack promotion. Entertainment Works 'Alan' become Doritos most successful promotion ever with a sales uplift of 30%.