Brief:
Part of the 'Consumerism' Module. To address the creative possibilities that might arise if you where charged with the task of designing for a new Museum that will focus entirely on 'Ideas'. Generate a visual look and feel for the proposed Museum, including an appropriate identity and branding applications, promotional material and exhibit layouts. Encourage people to visit, return, inspire and empower.
Solution:
The Museum of Ideas is based around the Evolution of the Pen. The Pen is seen as the 'creatives' second hand, a powerful and revolutionary concept where all ideas originate from. The Museum identitfies the 'pen of the era' through a handwritten style on each floor. The inventions which were created in this era are placed on the relevant floor. The exhibition pieces on the floors will show the evolution, problems and solutions through the idea of the inventor. Slowly moving upwards through the building you will move through time. Reaching the top, the 'future floor' is on the 8th level. This is where the visitor can have their impact on time. Adding ideas, replying to others and communicating through writing and drawing on the blank space given. Creating a new era and making 'your own mark'.