They say "Music and Silence combine strongly because Music is the silence between the notes, and Silence is full of music. This Image spot was based on this thought where cameras and the microphones are seen capturing the silence only punctuated by ambient sounds in the space.The beautiful ambience is translated in the form of music and transmitted through the coloured wires. The wires reach the music to the TV sets in the form of the Channel logo. Its grim, its hollow and it contrasts the conventional form that we are used to perceiving music in, but somewhere it just makes one realise the presence of music thats present all around.