Hello there!
I'm a highly experienced Integrated Creative Director with a special focus on Design.
I have spent a significant time of my life learning and experimenting within the realms of Films, Art, Animation, Broadcast, Advertising and Music. My experiments in story telling techniques with visual design have led me to be part of the most fascinating projects and campaigns of TV, Advertising, Films, Art, Music and Design of India.
The journey, so far has helped me grow as an Artist, Thinker and Leader.
I believe, Life is like the journey of a river, which flows, and carries with it, everything that comes its way, like the good and bad experiences, to eventually assume a huge shape of that of an ocean.
Projects
- https://www.behance.net/gallery/33883146/Raina-Beeti-Jaye-Show-BumperOld Bollywood Classics are almost like a treasure. Its also like how traditionally, in India, mothers and Mothers-in-law pass their age old jwellery box to the daughters and daughters-in-law. Raina Beeti Jaye is a time band that plays Old classics.The idea was to have this pretty lady open this special box which contains the magical and gorgeous fireflies, like the songs.
- Colors of Love-Ident Sony Mix"People will always need love, romance, a tender touch, and really personal and deeply felt music." Susannah McCorkle. On these lines this image spot was conceptualised. We see a beautiful couple drenched in love , soaked in music with dripping colors following the rhythm. They follow the music and create patterns. These patterns with colours culminate into the Channel Logo.
- The Mood Elevator-Ident Sony MixSet inside an elevator.A guy enters the elevator and its a life changing experience when everything around him changes as soon as the door closes.Music emanates from the speakers and the whole place transforms into a swanky and colorful space. This is a fun take on how music as an experience just transforms emotions.This was adapted as an Ident for the channel.
- Music in Silence-Ident Sony MixThey say "Music and Silence combine strongly because Music is the silence between the notes, and Silence is full of music. This Image spot was based on this thought where cameras and the microphones are seen capturing the silence only punctuated by ambient sounds in the space.The beautiful ambience is translated in the form of music and transmitted through the coloured wires. The wires reach the music to the TV sets in the form of the Channel logo. Its grim, its hollow and it contrasts the conventional form that we are used to perceiving music in, but somewhere it just makes one realise the presence of music thats present all around.
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Work history
Director
- Freelance
Directing branded content, promotional videos and TVCs for various clients.
F
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Art DirectorFreelance
- London, United KingdomFreelance
As a Freelance Designer/ Art Director I did get to explore projects in both the traditional advertising side and the digital side to be a part of a few of the most innovative projects and particularly one involving VR/ AR. Projects include Illustration, Photography and Art Direction for print and Design Direction, Motion Design, Animation and Storyboarding for TV Commercials and films for the digital medium.
Clients: Unit9, London, Double Negative, London
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Skills
- Advertising
- Film
- TV
- Visual Arts
- Art Direction
- Design
- Final Cut Pro
- Illustrator
- Photoshop
- After Affects
Education
Animation Film Design
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ICAAT , initially known as ZICA was a premier school in Mumbai, India, training in Animation Film Design.