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Hello there! I'm a highly experienced Integrated Creative Director with a special focus on Design. I have spent a significant time of my life learning and experimenting within the realms of Films, Art, Animation, Broadcast, Advertising and Music. My experiments in story telling techniques with visual design have led me to be part of the most fascinating projects and campaigns of TV, Advertising, Films, Art, Music and Design of India. The journey, so far has helped me grow as an Artist, Thinker and Leader. I believe, Life is like the journey of a river, which flows, and carries with it, everything that comes its way, like the good and bad experiences, to eventually assume a huge shape of that of an ocean.
My role here encompasses the various programming and OAP needs for Sony Mix, the music channel. Responsibilities include leading a cross functional team for programming strategy and planning, content sourcing including acquisitions, scheduling, commissioning and executive production of all productions including Ad Sales Solutions, & new channel launches with a view to growing and strengthening its leadership in music genre. Specialties: TV Content Creation - original formats, commercial solutions, show flows and narrative structures, shoot & edit styles and Executive Producer - control Programming strategy.
Developing the unique look for the channel to place it well in the music channel space and have the right appeal to the Target audience by utilising my skills in Illustration,2D/3D/Stop Motion Animation,VFX and Live Action. Scripting,designing and directing on air promos and execution of Bumpers,Channel Idents, on air promos and vignettes. Creating original Ad Sales integration spots. On air graphic design.
Ideation,Concept Creation,Art Direction,Look Development on CGI/Live,CG/VFX Supervision onsite and on the studio floor have been a part of my responsibilities here. Designing and Directing films heavy on Animation and VFX ,like Promos,TV Commercials,Logo Animations,Title sequences and Music Videos for films like Game,Agent Vinod etc.using the 2D/3D/Stop Motion and several other innovative mediums known to animation. Mentoring and imparting training sessions and workshops for students from different schools. As a key member of the unit advising and strategising about building the unit as one of the biggest VFX units in the Design and Commercials circuit in India.
ICAAT , initially known as ZICA was a premier school in Mumbai, India, training in Animation Film Design.