Music Lesson with the London Symphony Orchestra

  • Jennifer Quigley-Jones
  • Ellie Ramsden

We ran a YouTube campaign to help the London Symphony Orchestra access and engage new audiences with classical music. We partnered with YouTube creators who spoke to audiences the LSO traditionally struggles to reach. YouTube creators Ruby Granger and Amena Khan helped the LSO attract young student and parent viewers, educating them on how accessible LSO concerts and classical music can be.