Music never dies

  • Davide Mauroni
MTV has chosen to relaunch its networks through a campaign that recalls memories of its golden age. The aim of the campaign is to make a clear statement: despite the infinite benefits of the web era, TV still plays a massive role in promoting artists and enhancing the legacy of modern pop music.
While developing the idea for the campaign, I imagined a world where TV and the Internet contribute equally to the diffusion of music and culture among the youngsters. 
What would have modern music history been without the essential support of Mtv? Will we ever be prepared for the next generations of Kurts, Freddies and Amies?