About me
I am a Creative Art Director and Conceptual designer based in London. Over the years I have had the chance to work for creative and advertising agencies as well as a freelancer both in Italy and in the UK.
I have developed cutting-edge advertising campaigns and creative projects for major international brands such as Barclays, Hyundai, Kia, Beck’s, Corona, Fox, Martini, The London Chamber Orchestra, Parkinson’s UK and many more.
My hands-on expertise spans across a broad range of skills including Art Direction, Concept Developing, Graphic and Digital Design, Animation, Photography, Videography and video editing.
In 2018 I set up HPNS - a small . independent production company - with my brother Matteo.
Projects
- Music never diesMTV has chosen to relaunch its networks through a campaign that recalls memories of its golden age. The aim of the campaign is to make a clear statement: despite the infinite benefits of the web era, TV still plays a massive role in promoting artists and enhancing the legacy of modern pop music.
- DREAMS | Short FilmA surreal dialogue about dreams, in which fantasy and reality powerfully fuse together in a dreamlike journey to love and self-acceptance. Dreams is an independent short film that explores the complex relationship between expectations and reality, and how our idea of love impacts our quest for happiness. When my brother Matteo - independent filmmaker and videographer - approached me to make his script for Dreams happen I was thrilled to take part of the project, teaming up with a talented team o
- The Anxious BrainParkinson’s isn’t just tremors. There are over 40 symptoms that most people don’t know about. I’ve been tasked by Parkinson’s UK to come up with ideas that aim to educate people about these lesser-known symptoms – one of which is anxiety. It affects around a third of the 145,000-people living with Parkinson’s in the UK. Inspired by the anxiety caused by hyper-connectivity in the digital age, we hijacked our own ads - turning the brain into an intrusive app that constantly sends out notification
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Projects credited in
- Hyundai - The Amazing Drop Of FuelThe brief from Hyundai required a simple and impactful film idea to celebrate the IONIQ winning Best Hybrid at the 2019 WhatCar? Awards for the second year in a row, while educating people on how hybrid technology works. To do so we made a single drop of fuel the hero of the ad, showing it filmed in super slow motion as it falls through the air. After being charged with electricity mid-flight, the droplet is able to “do more”, showing what petrol power can do when electrified by the IONIQ’s h
Work history
Creative / Art DirectorVayner Media
London, United KingdomFull Time
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Creative Art DirectorInnocean Worldwide
- London, United KingdomFull Time
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Skills
- Art Direction
- Advertising
- Videography
- Digital Design
- Film Production
- Motion Graphics
- Photography
- Illustration
- Film
- Graphic Design