WeWork - Redefining BAU Content

  • Esin Huseyin
  • Davide Mauroni

As part of WeWork’s new BAU global content strategy, I was part of the lead team for the UKI creative. We targeted and grew new audiences - distilling big campaign thoughts into single assets, which increased engagement +18% (CTR), in comparison to their 2020 brand campaign.

The new getaway A time before strict lockdowns were enforced, the office was a refreshing getaway from WFH.
So you can do what you do best We told corporate lawyers that they could concentrate on negotiating for clients, rather than for space at home.
Best of both worlds Testing a new strategy, we showed that the flexibility of WeWork offices allows you to WFH and the office.