Former journalist turned marketeer turned creative copywriter.
I’ve worked across a variety of integrated, social and ‘digital led’ experiential campaigns at creative agencies. I’ve turned refugee and migrant children into games characters, helped Prince William find his brother in a lookalike competition (ish), redefined a global brand's tone of voice and created hundreds of social-first videos for a global audience.
Brands I’ve worked on:
Choice Hotels | Diageo | Domino’s | easyJet | Kia | MORE TH>N | Nationwide | NatWest | O2 | RBS | Shell | SK-II | UNICEF | Violife | Vote For Your Future | WeWork
Projects
- The Great Travel HackBrief We were tasked with amplifying a cross-country road trip on social. The twist? The influencers have to travel across the US using nothing but cleaner transport - the team with the lowest CO2 emissions wins. Idea Using hundreds of hours of content that was captured on the shoot, we created hundreds of platform-first social assets to drive our global audience to watch the full-length episodes on YouTube. From cut-downs to supporting thematic content, we tailored our content to our differen
- Reimagine The World Like A GamerBrief Challenge people’s perception of refugee and migrant children for the launch of UNICEF’s new internal global flagship campaign - ‘Reimagine’. Idea The gaming world is one where you’re judged purely on abilities - but the same can’t be said for life - especially for refugee and migrant children. So we stepped away from the victim-led charity narrative and instead championed the skills and future potential of these children. We gave our audience an active role in this campaign, allowing th
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Work history
CreativeVayner Media
London, United KingdomFull Time
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Mid-weight Social Content Creative | Content EditorVCCP Kin
- London, United KingdomFull Time
Skills
- Creative Copywriting
- Creative Art Direction
- Brand Storytelling
- Social Media Advertising
- Ad Copywriting
- Strategy
- Digital Marketing
- Concept Creation
- Video Scriptwriting
Education
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NCTJ Diploma in Multimedia JournalismNews Associates London
- London, United Kingdom
BA (Hons) English LiteratureUniversity of Portsmouth
- Portsmouth, United Kingdom