Esin Huseyin Creative Copywriter | The Dots

Esin Huseyin

Creative CopywriterLondon, United Kingdom
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Esin Huseyin

Creative CopywriterLondon, United Kingdom
About me
Former journalist turned marketeer turned creative copywriter. I’ve worked across a variety of integrated, social and ‘digital led’ experiential campaigns at creative agencies. I’ve turned refugee and migrant children into games characters, helped Prince William find his brother in a lookalike competition (ish), redefined a global brand's tone of voice and created hundreds of social-first videos for a global audience. Brands I’ve worked on: Choice Hotels | Diageo | Domino’s | easyJet | Kia | MORE TH>N | Nationwide | NatWest | O2 | RBS | Shell | SK-II | UNICEF | Violife | Vote For Your Future | WeWork
Projects
  • WeWork - BAUAs part of WeWork’s new BAU global content strategy, I was part of the lead team for the UKI creative. We targeted and grew new audiences - distilling big campaign thoughts into single assets, which increased engagement +18% (CTR), in comparison to their 2020 brand campaign.
  • The Great Travel HackBrief We were tasked with amplifying a cross-country road trip on social. The twist? The influencers have to travel across the US using nothing but cleaner transport - the team with the lowest CO2 emissions wins. Idea Using hundreds of hours of content that was captured on the shoot, we created hundreds of platform-first social assets to drive our global audience to watch the full-length episodes on YouTube. From cut-downs to supporting thematic content, we tailored our content to our differen
  • Reimagine The World Like A GamerBrief Challenge people’s perception of refugee and migrant children for the launch of UNICEF’s new internal global flagship campaign - ‘Reimagine’. Idea The gaming world is one where you’re judged purely on abilities - but the same can’t be said for life - especially for refugee and migrant children. So we stepped away from the victim-led charity narrative and instead championed the skills and future potential of these children. We gave our audience an active role in this campaign, allowing th
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Work history
    CreativeVayner Media
    London, United KingdomFull Time
    V
    V
    Mid-weight Social Content Creative | Content EditorVCCP Kin
     - London, United KingdomFull Time
Skills
  • Creative Copywriting
  • Creative Art Direction
  • Brand Storytelling
  • Social Media Advertising
  • Ad Copywriting
  • Strategy
  • Digital Marketing
  • Concept Creation
  • Video Scriptwriting
Education
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    N
    NCTJ Diploma in Multimedia JournalismNews Associates London
     - London, United Kingdom
    BA (Hons) English LiteratureUniversity of Portsmouth
     - Portsmouth, United Kingdom