Spread A Wish Further

  • Esin Huseyin
  • Gate Lambert
  • Dan Fryer
  • Davide Mauroni

Brief Create a global fundraising moment, aimed at the wider Chinese diaspora, during Spring Festival. Idea Instead of using UNICEF’s existing content, we created an animation to ensure we maintained a celebratory tone that was fitting for the time of year. Bringing to life the magical possibilities of red packets; we empowered our audience to spread their wishes further than ever before, far beyond the walls of their family home.