Musical Birthday Biscuit Tin

A new all-singing all-dancing musical biscuit tin. Previously there was blue and pink versions of the biscuit tin. Who are our users? For those who would like to give a gift of biscuits on their birthday. And to add a little joy with a jingle. Roles and responsibilities The creative agency worked with our director, design product manager and buyer to come up with the design of the product. The social media team, the content team, the print designer and I worked together to take that design online and across the social channels. Scope and constraints Limited budget, wanted to animate the characters but don't quite have the skill and no one in the team able to do this. Whatever we decide to do, launch when the product was landing in the warehouse and launching online. What we did - A video in order to show the musical tin going around and of course to hear the chime of the birthday parade. - Graphics to show off the beautiful packaging design online and on social media and on email. - Something that would have been a great publicity stunt - on the Lord mayor's show, the Queen's birthday or on another birthday, an actual parade with the below characters and animatronics to represent the giraffe and other animals. - Video placed on the product detail page in order to support purchase. - Banners placed on listing pages of products that it pairs well with... i.e. tea.