I have nearly four years’ experience in social media, content and influencer work based in central London. I am a hard-working and passionate individual with a positive attitude and excellent communication and creative skills. With three years of PR, content production, social media, and marketing experience for a luxury retail brand as well as interning at two PR agencies. I am looking for an exciting opportunity to develop my skills, gain further experience and expand my knowledge with larger influencers and company bases. I have built brand experience through internships in PR and social media before moving on to my most recent role as Senior Content and Marketing Executive for Biscuiteers.
Projects
Projects credited in
- Musical Birthday Biscuit TinA new all-singing all-dancing musical biscuit tin. Previously there was blue and pink versions of the biscuit tin. Who are our users? For those who would like to give a gift of biscuits on their birthday. And to add a little joy with a jingle. Roles and responsibilities The creative agency worked with our director, design product manager and buyer to come up with the design of the product. The social media team, the content team, the print designer and I worked together to take that design on
Work history
Social Media ManagerFortnum & Mason
London, United KingdomFull Time
Senior Social Media & Marketing ExecutiveBiscuiteers
- London, United KingdomFull Time
• Acting as in-house lead on all creative assets across marketing and corporate teams. Including small scale print collateral and photography.
• Delivery seasonal social and content strategy campaigns. I lead on content creation, use of UGC and ensure that the marketing focus is represented, on brand and across all relevant social channels. Measuring the success of this in the reporting framework such as Sprout Social and Google Analytics.
• During my time at Biscuiteers I have helped to grow their Instagram following by 521%, from 10k to 74.6k. Instagram impressions are also +149% YOY (2016 vs 2017) - (@biscuiteersltd).
• Responsible for the product dispatch marketing channel for Biscuiteers.com. Since working on this in the business we are at an ROI of £6.01 and acquiring new customers at a monthly rate of 60%.
• Co-lead on Royal Wedding 2018 PR & influencer campaign driving coverage of 63 million with clipping results in the New York Times, The One Show, This Morning, Metro.co.uk and Brides.
• Launching the partner insert swap campaign for Christmas, working with partners on units of 65,000.
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Skills
- Photography
- Indesign
- Adobe Photoshop
- Copywriting
- Influencer Marketing
- Stop Motion
- Social Media Management
- Public Relations
Education
B
B
Visual CommunicationBirmingham Institute of Art & Design
- Birmingham, United Kingdom