Musto's Ultimate Ambassador l Christmas 2019

Christmas is a noisy time of year- and we were faced with two problems: 1. How do we cut through the usual Christmas chaos with a campaign that speaks to both brand and product and 2. a very tight budget. The idea was simple, Musto clothing's USP is the unparalleled protection it offers the user from the elements and who could need shielding from the weather more than Nick Claus? The video allowed us to marry humour with our core brand messages and key product stories in a way that was relatable to new and existing customers. My role: Managed and worked with content team to shape the narrative. Managed the distribution and amplification plan.