Projects
- Musto's Ultimate Ambassador l Christmas 2019Christmas is a noisy time of year- and we were faced with two problems: 1. How do we cut through the usual Christmas chaos with a campaign that speaks to both brand and product and 2. a very tight budget. The idea was simple, Musto clothing's USP is the unparalleled protection it offers the user from the elements and who could need shielding from the weather more than Nick Claus? The video allowed us to marry humour with our core brand messages and key product stories in a way that was rela
Work history
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Social Media ManagerMusto Limted
London, United KingdomFull Time
Social Media ExecutiveHunter Boot Ltd
- London, United KingdomFull Time
Responsible for managing organic content across global channels. Delivering innovative paid social strategy including the roll-out of social presence in new territories and building of new business partnerships. Sourced talents in art, music and fashion for creative collaborations. Directed social media photo shoots. Produced weekly, monthly and quarterly reports. Executed integration of user generated content on all social channels, as well as hunterboots.com. Increased engagement across all platforms. Pioneered and implemented new social content strategy. Awarded for best in class and best new comer by Pinterest and Olapic. Recognised by Facebook and Snapchat as a brand exhibiting social media best practice. Managed and on-boarded social media customer care team.
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Skills
- Digital Content
- Paid Social
- Social Media Management
- Social Campaign
- Content Writing
- Brand Content
- Brand Analysis
- Customer Insights
- Audience Engagement
- Strategy Consulting
Education
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BATrinity College Dublin
- Dublin, Ireland
BA History and Political Science (II:I). University of Dublin Choral Society public relations officer. Trinity Student Union Class Representative. Trinity Caledonia society Member, Swimming and Water polo team member
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AlevelSacred Heart Grammar School
- Ireland
A-Level: Religion, History, Geography and English Literature (A,A,A,A*).
Awards
The Drum's Top Creative Works- ChristmasThe Drum
Over five weeks, The Drum celebrated the festive season by compiling the best Christmas ads from around the world.
Musto's 2019 campaign saw Nick Claus give a revealing and rare insight into the logistics of his job, his home life with Mrs Claus and what he wears during his annual and often treacherous Circumnavigation.
Musto's video maintained the number one spot on the leader board throughout the month of December.
https://www.youtube.com/watch?time_continue=1&v=X0gdjogGAiY&feature=emb_title
https://www.thedrum.com/news/2019/12/20/the-top-creative-works-christmas-including-spotify-new-york-lottery-and-bootsBest NewcomerOlapic