My Type of Place: Broadwater Farm

The brief was to uplift residents of Broadwater Farm, an estate in London with a tainted reputation and a history full of crime. My approach was to use the words of the residents to inspire the residents, using bright colours and two hand-rendered typefaces I created to represent the atmosphere of the place. The supergraphic also incorporates AR with an audio of the poems depicted in the supergraphic, written and performed by one of the residents. If you would like to hear the poems, performed by the amazingly talented IdilthePoet, download Artivive and hover your phone over the photos below!