An hour-long lunch break in the City, 2 Lattes and 1 video - somehow can be converted into 125k views. What started out as a homework for the K-Pop Academy, a cultural course at the Korean Cultural Centre in London, became a full-on passion project with aspiring YouTubers and content developers on board. Using the platform to experiment with formats such as reviews and reactions ( 'K-Pop Classics'), event videos ('Crushing over Crush - London Review') and reality content ('Becoming Zodiac') I manage, self-shoot, edit the content of the channel with zero budget, which currently operates with almost 4k subscribers purely made on organic growth.