mydlink & the Google Assistant

mydlink is D-Link's signature smart home app that works with the Google Assistant. I wrote this landing page to inform and educate users on mydlink's compatibility with Google Assistant's many features. Using metaphors, I was able to paint a picture in users' minds to instantly connect them with the product's USPs. I also fleshed out the buyer's journey using phrases and different font styles to breathe life into a specific problem customers faced. Finally, I used FOMO to strike at the heart of the problem at an emotional level (for a little extra stickiness in the copy).