Projects
- mydlink & the Google Assistantmydlink is D-Link's signature smart home app that works with the Google Assistant. I wrote this landing page to inform and educate users on mydlink's compatibility with Google Assistant's many features. Using metaphors, I was able to paint a picture in users' minds to instantly connect them with the product's USPs. I also fleshed out the buyer's journey using phrases and different font styles to breathe life into a specific problem customers faced. Finally, I used FOMO to strike at the heart o
Work history
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Senior CopywriterD-Link Corporation
TaiwanFull Time
Copywriting for all global marketing assets including product and lifestyle video scripts landing pages, product pages, packaging, message houses, and exhibition messaging; Keyword research for SEO; Ensuring consistency in messaging across products and materials; Competitor web copy analysis; Posting and managing Global Facebook and LinkedIn accounts; Developing proposals for third-party vendors.
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Freelance Corporate Blog WriterKdan Mobile Software Ltd.
- TaiwanFreelance
Monthly Blog Post writing & editing; Brainstorming for content angles; App user-experience research; SEO & Google Analytics; Newsjacking to boost visibility and drive traffic.
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Skills
- Copywriting
- Content Generation
- Content Creatiion
- Brand Storytelling
- Landing Pages
- Blog Articles
- SEO Content
- SEO Copywriting
- Video Scriptwriting
- Social Media
Education
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MBANational Tsing Hua University
- Taiwan
International Master of Business Administration (IMBA)
Awarded Phi Tau Phi Scholastic Honor Society of the Republic of China
A+’s in:
• Marketing Management
• Cross Cultural Marketing Communication
• Human Resource Management
• Financial Management
• Mandarin Basic Conversation III
A’s in:
• Business analytics using forecasting
• Statistics
• Globalization Management
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BSc National University of Singapore
- Singapore
B. Sc. (Life Sciences: Cell and Molecular Biology) – with Merit
Awards
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Phi Tau Phi Scholastic Honor Society of the Republic of ChinaNational Tsing Hua University