MyFreda presents: #PeriodDramas

  • Stefanie Sword-Williams
  • Claire Pinegar

You get shoehorns in hotels. Hairdryers in gyms. Free drinks at work. But where the hell are the sanitary care products? Why is a human basic need overlooked as a luxury item? For this campaign we worked with MyFreda to share women's #worstperioddramas (something almost every woman can connect to) to bring to life the issues women face when they don't access to sanitary care products. As a producer of the shoot, I sourced and cast 17 real women, co-ordinated an all female crew, the production of the shoot and managed the post production process. The film was accompanied by an online petition to push the goverment to encouge all business to stock free sanitary care products.