MYNY Branding & Identity

An ode to the proud New Yorker and everything that makes this city and its unique people. MYNY was an agency commissioned project that aimed to inspire and show residents, new and old, how great New York still is and will continue to be in the face of post pandemic claims that “New York is dead”. The project raised awareness of events, news, proactive causes and profiles of local people and businesses. A striking identity was created for the project which included deliverables such as a website, social media content, photography and apparel.