MyTutor rebrand - Copywriting & Content Management (Jan - Feb 2019)

MyTutor is an online tuition company that provides high quality one-to-one tuition for all. As the Copywriter for the rebrand I devised and wrote a series of consumer-facing and school-facing blogs. I also wrote ads for Facebook, Instagram and Google. This accompanied an ongoing series of organic social posts to widen awareness of the brand as accessible, friendly and reliable. The project involved a high volume of copywriting from me, as well as my commissioning briefs with design freelancers and working with different stakeholders from various teams.