MyVegan Recycle:Me Sustainability September Campaign

The MyVegan Recycle:Me campaign was an initiative produced in conjunction with Sustainable September in 2021. Its aim was to highlight a new scheme where customers could send their empty, non-recyclable MyVegan packaging back, which would then be melted down by a specialist partner to form new items such as plant pots. I created the bespoke campaign lockup, as well as and typography guidelines, new iconography and a responsive, templated design that would be evergreen and live beyond Sustainable September. The campaign included a bespoke landing page, supporting emails and social media posts and stories.