About me

Freelance Senior Graphic Designer, with over 12 years experience in visual design. Fluent across digital, social, motion and print for clients such as Google, OVO Energy, Boots, Sweaty Betty, River Island, Dunelm, Boden, Radley London, and Elemis. I’m passionate about storytelling through branding and creative; bringing ideas to life from concept to delivery. Tackling complex and multi-faceted briefs is what I thrive on; I revel in a challenge and love problem solving, distilling briefs into their core questions, getting to the heart of what the client needs, and answering those questions (and beyond).

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• Advice please! How much to quote for campaign and branding work for a local authority / charitable initiative?

Projects

• 3

  Dunelm Home Hacks Autumn CampaignInstagram Stories and door drop printed leaflets to support the Dunelm Home Hacks autumn campaign.
• 1

  Elemis Mayfair No9 Hand & Body - Global Asset Toolkit RolloutCampaign assets for the launch of the Elemis Mayfair No9 Hand & Body Wash. Elemis.com assets, social, email, paid display ads, and a printed sample card.
• MyVegan Recycle:Me Sustainability September CampaignThe MyVegan Recycle:Me campaign was an initiative produced in conjunction with Sustainable September in 2021. Its aim was to highlight a new scheme where customers could send their empty, non-recyclable MyVegan packaging back, which would then be melted down by a specialist partner to form new items such as plant pots. I created the bespoke campaign lockup, as well as and typography guidelines, new iconography and a responsive, templated design that would be evergreen and live beyond Sustainable

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Work history

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Senior Freelance Graphic DesignerRachel Lewis Design Ltd
Apr 2017London, United KingdomFreelance
Clients include Sweaty Betty, River Island, Lipsy, MyVegan, Elemis, Annoushka, Charlotte Tilbury, Boots (WBA), Boden, EFL, Wolfegang (L’Oréal UK) + more

Education

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• Bachelor of Arts Second Class Honours (First Division) University of Wolverhampton
Aug 2006 - May 2009Wolverhampton, United Kingdom
Illustration BA (Hons)