Naked Malt | Welcome Back Serves

Naked Malt is a challenger blended scotch brand, with a cocktail whisky proposition. Getting the buy-in of influential bartenders and mixologists is key to their brand strategy. After a long period of lockdowns and restrictions, those same bartenders needed publicity and support getting back on their feet. We created a content series to take on both these challenges, interviewing innovative, exciting bartenders about their pandemic experience and careers.