Nando's Creative Copywriter

Writing for Nando’s was fun, and dare I say it, cheeky. Writing cleaver headlines and engaging ad copy gave me the opportunity to really flex my witty side. Here’s what I did for Nando's: Brand Development: - Driving the brand to the forefront of youth culture, being at the heart of the development of a ‘zine’ and the curation of a interactive Art Gallery in Soho. - Developing Nando’s tone of voice from outside the restaurant and straight into the caring minds of youth culture. - Pushing creative boundaries to make Nando’s more than just a chicken dealer. Strategising and Delivering Brand’s Editorial Output: - Generating and editing content ideas across all platforms, including website, social media and live events. - Translating the brands publishing strategy to create data-informed editorial that is culturally relevant. - Developing clever ad copy for products in restaurants and further afield.