Nando's - The Welcoming Family
Inspiring a new generation of Nandocas…
The challenge
Skills London is the UK’s biggest jobs and careers event. As first-time exhibitors, Nando’s wanted to make an impact among the 30,000 strong audience of 14 – 22 year olds and raise awareness of opportunities for Grillers, Cashiers and Hosts – otherwise known as Nandocas. We wanted to create a stand that didn’t just portray our message ‘The welcoming family’, but bring it to life too.
The solution
We invited attendees to showcase their passion and personality by uploading a pic to Instagram using #thenandosfamily. Props, costumes and a larger-than-life-sized Barci were at their disposal, as were two Instaprinters, which automatically printed two branded photos, one for keeps and one for the Nando’s family album - or in our case - the very walls of the stand. The best portraits won prizes including Socialmatic cameras and chicken vouchers, of course.
See it on Instagram
The results
Over 1500 people took part in the competition, equating to 5% of the total traffic for the event. 586 unique posts were made using #thenandosfamily, and reach extended way beyond the event, with 110 likes recorded on one post alone. Attendees even voted Nando’s Best New Exhibitor to boot.
Awards
Skills London 2015 – Best New Exhibitor
CIPD RMAs 2016 – Best Outdoor Campaign – Nomination (TBA)
Art Director: Louise Organ