Inspiring a new generation of Nandocas…
Skills London is the UK’s biggest jobs and careers event. As first-time exhibitors, Nando’s wanted to make an impact among the 30,000 strong audience of 14 – 22 year olds and raise awareness of opportunities for Grillers, Cashiers and Hosts – otherwise known as Nandocas. We wanted to create a stand that didn’t just portray our message ‘The welcoming family’, but bring it to life too.
We invited attendees to showcase their passion and personality by uploading a pic to Instagram using #thenandosfamily. Props, costumes and a larger-than-life-sized Barci were at their disposal, as were two Instaprinters, which automatically printed two branded photos, one for keeps and one for the Nando’s family album - or in our case - the very walls of the stand. The best portraits won prizes including Socialmatic cameras and chicken vouchers, of course.
Over 1500 people took part in the competition, equating to 5% of the total traffic for the event. 586 unique posts were made using #thenandosfamily, and reach extended way beyond the event, with 110 likes recorded on one post alone. Attendees even voted Nando’s Best New Exhibitor to boot.
Skills London 2015 – Best New Exhibitor
CIPD RMAs 2016 – Best Outdoor Campaign – Nomination (TBA)
Art Director: Louise Organ