Amy Taylor

Creative Lead / Copywriter

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  • LocationLondon, United Kingdom

Projects

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Are you sure?

Do you really want to delete project Pitches, pipe dreams and WIP?

Are you sure?

Do you really want to hide project Pitches, pipe dreams and WIP?

Are you sure?

Do you really want to unhide project Pitches, pipe dreams and WIP?

Are you sure?

Do you really want to delete project King - Mr Toffee joins LinkedIn?

Are you sure?

Do you really want to hide project King - Mr Toffee joins LinkedIn?

Are you sure?

Do you really want to unhide project King - Mr Toffee joins LinkedIn?

Are you sure?

Do you really want to delete project Deloitte - Pride?

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Do you really want to hide project Deloitte - Pride?

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Do you really want to unhide project Deloitte - Pride?

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Do you really want to delete project King - Everybody knows somebody?

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Do you really want to hide project King - Everybody knows somebody?

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Do you really want to unhide project King - Everybody knows somebody?

Are you sure?

Do you really want to delete project Jaguar Land Rover - Be the force?

Are you sure?

Do you really want to hide project Jaguar Land Rover - Be the force?

Are you sure?

Do you really want to unhide project Jaguar Land Rover - Be the force?

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Do you really want to delete project King - Life at King?

Are you sure?

Do you really want to hide project King - Life at King?

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Do you really want to unhide project King - Life at King?

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Do you really want to delete project Costa - Bring your unique blend?

Are you sure?

Do you really want to hide project Costa - Bring your unique blend?

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Do you really want to unhide project Costa - Bring your unique blend?

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Do you really want to delete project Jaguar Land Rover - Excellence refined?

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Do you really want to hide project Jaguar Land Rover - Excellence refined?

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Do you really want to unhide project Jaguar Land Rover - Excellence refined?

Are you sure?

Do you really want to delete project River Island - riverislandcareers.com?

Are you sure?

Do you really want to hide project River Island - riverislandcareers.com?

Are you sure?

Do you really want to unhide project River Island - riverislandcareers.com?

Are you sure?

Do you really want to delete project Boots - The best treatment is you?

Are you sure?

Do you really want to hide project Boots - The best treatment is you?

Are you sure?

Do you really want to unhide project Boots - The best treatment is you?

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Do you really want to delete project King - Seriously Playful?

Are you sure?

Do you really want to hide project King - Seriously Playful?

Are you sure?

Do you really want to unhide project King - Seriously Playful?

Are you sure?

Do you really want to delete project Nando's - The Welcoming Family?

Are you sure?

Do you really want to hide project Nando's - The Welcoming Family?

Are you sure?

Do you really want to unhide project Nando's - The Welcoming Family?

Are you sure?

Do you really want to delete project #jlrracetowin?

Are you sure?

Do you really want to hide project #jlrracetowin?

Are you sure?

Do you really want to unhide project #jlrracetowin?

About me

 

Hello. I'm Amy, the kind of copywriter that gets a little bit cross when I spot a spelling mistake on a takeaway menu and a little bit jealous when I see a cool campaign I wish I'd worked on. Currently Creative Lead at Pink Squid, an award-winning creative agency specialising in people communications. Skills Conceptual ideas and copy craft. EVP and brand development. Strategy and positioning. Tone of voice and brand guideline development. Proofreading and editing. Pitching and presenting. Rapping entirety of Kanye’s Goldigga. Clients Deloitte, Nando's, Whitbread, Klarna, Boots, Travelodge, Byron, River Island, Costa, Premier Inn, Marriott, Legal & General, Asda, Debenhams, HCA Hospitals, Jaguar Land Rover, King, Pizza Express, Shazam, Webhelp, Yo! Sushi, Giraffe, STA Travel. Awards Webby Awards 2016 – Honoree (Websites) – King – jobs.king.com EE 2016 – Best Employer Brand – King – Seriously Playful RAD Awards 2016 – Best Employer Brand – Costa – Bring your unique blend RAD Awards 2016 – Best Employer Website – King – Seriously Playful RAD Awards 2016 – Literature – Jaguar Land Rover – EMC Handbook RAD Awards 2015 – Employer Brand – King – Seriously Playful CIPD RMAs 2015 – Best Employer Brand – King – Seriously Playful CIPD RMAs 2015 – Best Use of Copywriting – King – Life at King The Drum RBAs 2015 – Creative Grand Prix – Jaguar Land Rover – Be the force The Drum RBAs 2015 – Best Campaign Commendation – Jaguar Land Rover – Be the force The Drum RBAs 2015 – Best Apprentice Campaign – Jaguar Land Rover – It all starts here The Drum RBAs 2015 – Best Use of Social Media – Jaguar Land Rover – It all starts here Skills London 2015 – Best New Exhibitor – Nando’s – The welcoming family AASL Awards 2015 – Best Use of Social Media – Jaguar Land Rover – It All Starts Here The Drum RBAs 2014 – Recruitment Literature – Jaguar Land Rover – EMC Handbook Awards to be announced... The Drum RBAs 2016 – Best School Leaver Campaign – Jaguar Land Rover – #jlrracetowin The Drum RBAs 2016 –Best Digital Engagement – Jaguar Land Rover - #jlrracetowin The Drum RBAs 2016 –Best Employer Brand – Costa – Bring your unique blend The Drum RBAs 2016 –Best Campaign – Jaguar Land Rover – Excellence refined The Drum RBAs 2016 –Best Use of Social Media – Jaguar Land Rover – #jlrracetowin CIPD RMAs 2016 – Best Press Advertisement – King – Seriously Playful CIPD RMAs 2016 – Best Outdoor – Nando's – The Welcoming Family CIPD RMAs 2016 – Best Digital Solution – Jaguar Land Rover – #jlrracetowin CIPD RMAs 2016 – Best Use of Social Media – Jaguar Land Rover – #jlrracetowin CIPD RMAs 2016 – Best Employer Brand – Costa – Bring your unique blend CIPD RMAs 2016 – Recruitment Effectiveness – Jaguar Land Rover – Excellence refined

Skills

 

  • Advertising
  • Creative
  • Integrated Advertising
  • Digital Social Media
  • Conceptualising Pitch Work
  • Copywriting
  • Brand Creative Strategy
  • Copywiting
  • Creative Pitches
  • Proofing Copy Editing
  • Brand Developent
  • Creative Team Copywriter
  • Tone Of Voice Creation
  • Pitching Rationalisation
  • Creative; Direction; Copy; Copywriting; Digital

Work history

Currently

Creative Lead & Copywriter

Pink Squid

Jun 2013
  • Creation and execution of effective advertising solutions, branding and people communications across a diverse range of clients, along with EVP and tone of voice development, and strategy. As Creative Lead, I oversee a team of three copywriters, and support the smooth running of the creative department spanning art direction, copywriting, design, digital, social and motion graphics. Major clients include King, Jaguar Land Rover, Costa, Shazam, Nando’s, Boots, Legal & General, Klarna, River Island, Deloitte and Yo! Sushi, amongst others.

2013

Copywriter

The JMS Group

Jun 2010 - Jul 2013
  • Conceptual creation of radio, online radio and TV adverts. From taking the client brief to writing and storyboarding concepts to overseeing production, I worked with a diverse portfolio of clients ranging from STA Travel and Anglian to Gaydar radio.

Education

2016

BA(Hons) Creative Writing

Norwich University of the Arts

Aug 2016 - Aug 2016
  • Grade: first class honours with joint commendations

Awards

2016

RAD Awards

RAD Awards

  • RAD Awards 2016

2016

EE Awards

  • EE 2016

2016

RAD Awards

RAD Awards

  • RAD Awards 2016

2016

RAD Awards

RAD Awards

  • RAD Awards 2016

2016

Webby Awards

Webby Awards

  • Webby Awards 2016

2015

CIPD RMAs

CIPD

  • CIPD RMAs 2015

2015

The Drum RBAs

The Drum

  • he Drum RBAs 2015

2015

AASL Awards

  • AASL Awards 2015

2015

CIPD RMAs

CIPD

  • CIPD RMAs 2015

2015

RAD Awards

RAD Awards

  • RAD Awards 2015

2015

The Drum RBAs

The Drum

  • The Drum RBAs 2015

2015

The Drum RBAs

The Drum

  • The Drum RBAs 2015

2015

Skills London

  • Skills London 2015

2015

The Drum RBAs

The Drum

  • The Drum RBAs 2015

2014

The Drum RBAs

The Drum

  • The Drum RBAs 2014