Amy Taylor

Creative / Copywriter

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

Hello. I'm Amy, the kind of copywriter that gets a little bit cross when I spot a spelling mistake on a takeaway menu and a little bit jealous when I see a cool campaign I wish I'd worked on. Currently Creative Lead at Pink Squid, an award-winning creative agency specialising in people communications. Skills Conceptual ideas and copy craft. EVP and brand development. Strategy and positioning. Tone of voice and brand guideline development. Proofreading and editing. Pitching and presenting. Rapping entirety of Kanye’s Goldigga. Clients Deloitte, Nando's, Whitbread, Klarna, Boots, Travelodge, Byron, River Island, Costa, Premier Inn, Marriott, Legal & General, Asda, Debenhams, HCA Hospitals, Jaguar Land Rover, King, Pizza Express, Shazam, Webhelp, Yo! Sushi, Giraffe, STA Travel. Awards Webby Awards 2016 – Honoree (Websites) – King – jobs.king.com EE 2016 – Best Employer Brand – King – Seriously Playful RAD Awards 2016 – Best Employer Brand – Costa – Bring your unique blend RAD Awards 2016 – Best Employer Website – King – Seriously Playful RAD Awards 2016 – Literature – Jaguar Land Rover – EMC Handbook RAD Awards 2015 – Employer Brand – King – Seriously Playful CIPD RMAs 2015 – Best Employer Brand – King – Seriously Playful CIPD RMAs 2015 – Best Use of Copywriting – King – Life at King The Drum RBAs 2015 – Creative Grand Prix – Jaguar Land Rover – Be the force The Drum RBAs 2015 – Best Campaign Commendation – Jaguar Land Rover – Be the force The Drum RBAs 2015 – Best Apprentice Campaign – Jaguar Land Rover – It all starts here The Drum RBAs 2015 – Best Use of Social Media – Jaguar Land Rover – It all starts here Skills London 2015 – Best New Exhibitor – Nando’s – The welcoming family AASL Awards 2015 – Best Use of Social Media – Jaguar Land Rover – It All Starts Here The Drum RBAs 2014 – Recruitment Literature – Jaguar Land Rover – EMC Handbook Awards to be announced... The Drum RBAs 2016 – Best School Leaver Campaign – Jaguar Land Rover – #jlrracetowin The Drum RBAs 2016 –Best Digital Engagement – Jaguar Land Rover - #jlrracetowin The Drum RBAs 2016 –Best Employer Brand – Costa – Bring your unique blend The Drum RBAs 2016 –Best Campaign – Jaguar Land Rover – Excellence refined The Drum RBAs 2016 –Best Use of Social Media – Jaguar Land Rover – #jlrracetowin CIPD RMAs 2016 – Best Press Advertisement – King – Seriously Playful CIPD RMAs 2016 – Best Outdoor – Nando's – The Welcoming Family CIPD RMAs 2016 – Best Digital Solution – Jaguar Land Rover – #jlrracetowin CIPD RMAs 2016 – Best Use of Social Media – Jaguar Land Rover – #jlrracetowin CIPD RMAs 2016 – Best Employer Brand – Costa – Bring your unique blend CIPD RMAs 2016 – Recruitment Effectiveness – Jaguar Land Rover – Excellence refined

Skills

  • Advertising
  • Creative
  • Integrated Advertising
  • Digital Social Media
  • Conceptualising Pitch Work
  • Copywriting
  • Brand Creative Strategy
  • Copywiting
  • Creative Pitches
  • Proofing Copy Editing
  • Brand Developent
  • Creative Team Copywriter
  • Tone Of Voice Creation
  • Pitching Rationalisation
  • Creative; Direction; Copy; Copywriting; Digital

People I’ve worked with

Companies I’ve worked with

  • The Marketing Store

    The Marketing Store

    • Marketing & PR
  • King

    King

    • Gaming
  • V

    VCCP Kin

    Work history

    Currently

    Creative Lead & Copywriter

    Pink Squid

    Jun 2013
    • Creation and execution of effective advertising solutions, branding and people communications across a diverse range of clients, along with EVP and tone of voice development, and strategy. As Creative Lead, I oversee a team of three copywriters, and support the smooth running of the creative department spanning art direction, copywriting, design, digital, social and motion graphics. Major clients include King, Jaguar Land Rover, Costa, Shazam, Nando’s, Boots, Legal & General, Klarna, River Island, Deloitte and Yo! Sushi, amongst others.

    2013

    Copywriter

    The JMS Group

    Jun 2010 - Jul 2013
    • Conceptual creation of radio, online radio and TV adverts. From taking the client brief to writing and storyboarding concepts to overseeing production, I worked with a diverse portfolio of clients ranging from STA Travel and Anglian to Gaydar radio.

    Education

    2016

    BA(Hons) Creative Writing

    Norwich University of the Arts

    Aug 2016 - Aug 2016
    • Grade: first class honours with joint commendations

    Awards

    2016

    RAD Awards

    RAD Awards

    • RAD Awards 2016

    2016

    EE Awards

    • EE 2016

    2016

    RAD Awards

    RAD Awards

    • RAD Awards 2016

    2016

    RAD Awards

    RAD Awards

    • RAD Awards 2016

    2016

    Webby Awards

    Webby Awards

    • Webby Awards 2016

    2015

    CIPD RMAs

    CIPD

    • CIPD RMAs 2015

    2015

    The Drum RBAs

    The Drum

    • he Drum RBAs 2015

    2015

    AASL Awards

    • AASL Awards 2015

    2015

    CIPD RMAs

    CIPD

    • CIPD RMAs 2015

    2015

    RAD Awards

    RAD Awards

    • RAD Awards 2015

    2015

    The Drum RBAs

    The Drum

    • The Drum RBAs 2015

    2015

    The Drum RBAs

    The Drum

    • The Drum RBAs 2015

    2015

    Skills London

    • Skills London 2015

    2015

    The Drum RBAs

    The Drum

    • The Drum RBAs 2015

    2014

    The Drum RBAs

    The Drum

    • The Drum RBAs 2014