Sorry there's so much to do - EasyJet x Visit Britain - Phase 1

Our challenge was to get 18-24 year olds from Europe to choose British cities as a holiday destination in and authentic way, so like true Brits, we apologised for everything. Whether it’s a library that’s a bit quiet, a pub that’s a bit old fashioned or an ancient monument that’s a bit old, we might feel the impulse to automatically say sorry for the imagined shortcomings of our country’s attractions, but generation easyJet wouldn’t want them any other way. We portray real Brits welcoming the viewer to real Britain. Agency:VCCP Kin Director & Photographer:Dan Burne-Forti Production:Sasha Rickerd Productions Ltd (Phase 2 coming soon)