Louise Organ Art director | The Dots

Louise Organ

Art directorLondon, United Kingdom
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Louise Organ

Art directorLondon, United Kingdom
About me
Conceptual and Creative art direction.
  • Sorry there's so much to do - EasyJet x Visit Britain - Phase 1Our challenge was to get 18-24 year olds from Europe to choose British cities as a holiday destination in and authentic way, so like true Brits, we apologised for everything. Whether it’s a library that’s a bit quiet, a pub that’s a bit old fashioned or an ancient monument that’s a bit old, we might feel the impulse to automatically say sorry for the imagined shortcomings of our country’s attractions, but generation easyJet wouldn’t want them any other way. We portray real Brits welcoming the vi
  • Instafeed2017 put the average cost of Christmas dinner at £2.94 per head and dependency on local foodbanks rise in the wake of Brexit. We wondered, could we use the power of our Instagram feeds to actually feed vulnerable families? We launched #tmsinstafeed in lieu of a traditional agency Christmas card, laying on a spread of delicious festive food at @tmsagency. To trigger a donation, followers helped themselves to our images and reposted, with every post equalling a donation. At campaign close, just ov
  • Race to WinForming part of our 2016 apprentice campaign ‘It all starts here’, we created #jlrracetowin, a virtual race with six legs running over six weeks on Instagram. To enter, apprentices simply added @jlr_apprentice and reposted an image hosted on the account using the hashtag. It was then simply a case of keeping their car in front to win. A prize for the ‘most mileage’ over the course of the full race was also included. Leaderboards, reminder posts and informative content also ran, with bonus cars a
Projects credited in
  • MONOPOLY Wiiiin! at McDonald'sStrategy, Social Concept and Content Production for MONOPOLY at McDonald's 2018. The promotion, titled Wiiiin! was promoted via content and activation across Facebook, Instagram, Twitter and Snapchat.
  • Creating CliquesNo risk, no reward. After a disappointing first year of sales and awareness for the new Glitch boots, adidas were in need of a targeted campaign that threw away the rule book and saw their boots become the new sought after item in football. Working with creative and cultural-strategic teams, another talented designer and myself led co-creation workshop sessions to establish groups or ‘Glitch Cliques’. The Cliques were to act as influencer figureheads for a campaign that raised awareness for th
  • Delivering another Wiiiin!MONOPOLY at McDonald’s is BACK! TMS are proud to launch MONOPOLY Wiiiin! to the UK, launching on 21st March 2018, running through to 1st May 2018. From the eye-catching bold design, social media activations and the new technology that TMS have integrated into the game, you won’t want to miss it.
  • adidas - GlitchCo-creation like never before. adidas adopt an open source strategy: grow share of market through share of trend and share of mind. Why? Because they recognise that traditional marketing won’t reach audiences that don’t consume traditional media. adidas Glitch is a new breed of football boot which sits at the heart of the strategy. Developed in collaboration with adidas ‘football creators’, it has interchangeable inner and outer skins that can be switched up to suit your mood. To suit adidas aud
  • The Power of Social ListeningLet’s be honest. Social listening isn’t that sexy. It’s not the first thought that comes to mind when you’re crafting a new social media strategy or concept. It’s a data game. An onslaught of keywords, graphs, numbers and mixed data to mine your way through – a total parallel to the glamorous world of perfectly formed Instagram images, viral tweets and cat videos on Facebook. But as they say, the devil is in the data (ahem, yes, this is usually detail, but bear with us). When you interpret and use data results, it can turn into something informative, interesting and quite frankly, game-changing. Jeff Bezos once said this: “Your brand is what people say about you when you’re not in the room”. How often in social events have we wished we could listen through the door? Wanted to be a fly on the wall in big corporate company meetings? Social listening gives brands that unrivalled access, and it’s an incredibly powerful thing.
  • Nando's WebsiteDate January 2016 Role Lead UX/UI Designer URL careers.nandos.co.uk From their hot PERi-PERi sauce to the bright, buzzing restaurants; Nando’s is full of personality, flair and passion. The same can be said for their people and culture, but not their digital experience – previously an afterthought on their global website.
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Work history
    Art DirectorVCCP Kin
    London, United KingdomFull Time
    Working with O2, easyJet, Canon and Kia to name a few.
    Art DirectorThe Marketing Store
     - London, United KingdomFull Time
    D&ad Wood Pencil & Creative pool awards for adidas Glitch BP, McDonalds Monopoly & New Buis
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  • Advertising
  • Events
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
    Professional StudiesLondon College of Communication, UAL
     - London, United Kingdom
    Year out in industry - Interning, working abroad, volunteering for charity, working in photography for festivals.
    Graphic and Media DesignLondon College of Communication, UAL
     - London, United Kingdom
    Specialising in Design for Print and then Typo/Graphics (The love child of typography and art direction)
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