Creating Cliques

  • James Goodwin Davies
  • Louise Organ
  • Ivan Brou

No risk, no reward. After a disappointing first year of sales and awareness for the new Glitch boots, adidas were in need of a targeted campaign that threw away the rule book and saw their boots become the new sought after item in football. Working with creative and cultural-strategic teams, another talented designer and myself led co-creation workshop sessions to establish groups or ‘Glitch Cliques’. The Cliques were to act as influencer figureheads for a campaign that raised awareness for the Glitch app. The campaign culminated in a special event where a lucky select few won the chance to attend, have great food, listen to the latest UK Grime artists, engage with football based challenges and of course, receive free merch. All of the above was realised through filtering the data we gathered in the previously mentioned workshops. Numerous brainstorms and design developments stages later and we had designed and art directed a D&AD award winning campaign.